Digital Camera
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What do you perceive as the major challenges and opportunities for StepStone’s current brand design?
What works well, and what could be improved?
Job application space traditionally is regarded as serious space. StepStone’s current brand design on social media presence seems to be reviling more seriousness hence older people understand this no wonder why there are more older people engaging that the new millennials.
For years to come the younger generation will be in the market more than the older generation. More focus on younger people means Stepstone as a business will grow with them. How do we engage more with the younger generation. How about engaging them on their playing space and that’s on social media. Furthermore what if we make the social media presence more friendly and easy less reading more pictures showing happiness ahead. Key words like (Switch, Shift, Evolve) your career would speak directly to millennials language.
Consistency on all aspects of StepStone brand including social media presence is one way to strongly strengthen the brand. At present of Facebook and Instagram there are so many design layout styles which inturns misrepresent the brand. Building structured templates or brand manuals will help bring control and structure to brand marketing.
Tools that are currently working with much growth potential.
Employer branding services, salary analyses, and video recruiting solutions.
While StepStone established leading positions in most of our markets, with new job categories (healthcare, logistics, retail, drivers), as well as product propositions such as salary planner, gender bias decoder, CV generator, and latest acquisition Mya, we still need a friendly approach
Shingie
Did you know that privately owned e-scooters are illegal to use in a public place?
What do you perceive as the major challenges and opportunities for StepStone’s current brand design?
What works well, and what could be improved?
Job application space traditionally is regarded as serious space. StepStone’s current brand design on social media presence seems to be reviling more seriousness hence older people understand this no wonder why there are more older people engaging that the new millennials.
For years to come the younger generation will be in the market more than the older generation. More focus on younger people means Stepstone as a business will grow with them. How do we engage more with the younger generation. How about engaging them on their playing space and that’s on social media. Furthermore what if we make the social media presence more friendly and easy less reading more pictures showing happiness ahead. Key words like (Switch, Shift, Evolve) your career would speak directly to millennials language.
Consistency on all aspects of StepStone brand including social media presence is one way to strongly strengthen the brand. At present of Facebook and Instagram there are so many design layout styles which inturns misrepresent the brand. Building structured templates or brand manuals will help bring control and structure to brand marketing.
Tools that are currently working with much growth potential.
Employer branding services, salary analyses, and video recruiting solutions.
While StepStone established leading positions in most of our markets, with new job categories (healthcare, logistics, retail, drivers), as well as product propositions such as salary planner, gender bias decoder, CV generator, and latest acquisition Mya, we still need a friendly approach
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